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When it comes to maintaining beautiful, vibrant hair, one of the most common challenges people face is combating brassiness. Over time, blonde, gray, or silver hair can develop unsightly yellow or orange tones, which can be a real confidence killer. Thankfully, there's a remarkable solution that has taken the haircare world by storm – purple shampoo. And at the forefront of this beauty revolution is Liviton Professional, a brand that has set the global standard for purple shampoos.